Global Exposure: To provide a platform for artists to reach a vast, international audience and new collectors, transcending geographical limitations.

Career Advancement: To offer tools and resources to manage their careers, such as marketing support and opportunities to participate in online exhibitions.

Accessibility: To make art accessible to everyone, regardless of location, providing opportunities for art experiences for all.

Discovery: To allow individuals to discover new artists and art pieces, making the process of finding art that fits their style and space enjoyable and joyful.

Connection: To facilitate the connection between art enthusiasts and creators, making art more than just decoration but a form of self-expression.

Promotion of Art: To increase the visibility of art and contemporary artists, thereby promoting creativity and fostering appreciation for art in all its forms.

Innovation: To leverage technology to provide immersive and engaging experiences for art viewers, potentially rivaling traditional gallery settings.